Commercial websites generally have more resources for search engine optimisation, and since the world’s most popular search engine depends on ad revenue, websites with adverts might even be prioritised in search results (the algorithms used by Google are secret, so we don’t really know). There are websites out there without adverts or trackers (like this one), but they can be hard to find. You may also have privacy concerns with regards to platforms tracking much of your browsing history. You just want to access information or entertainment content. They may not have your name or any personal details, but if they are able to track many of the websites you visit, they know enough to target ads to your interests when you land on a site showing their ads.Īs a web user, you might not like this. From the perspective of these advertising platforms, the more data they have on you, the better. Website owners often unwittingly install social media buttons, comment boxes, or other plug-ins which were paid for by advertising platforms in order to gather data on browsing habits. Google Chrome Firefox Opera Safari Microsoft Edge Our RatingĮven those that do not have visible adverts are often collecting data behind the scenes via third party cookies from advertising platforms.
There are various business models that do this in various ways, but the most common is to show advertising alongside the content you are interested in.īrowser Extension Review Icon Extension Name uBlock Origin Developer Raymond Hill Browser(s) We pay with our time, attention, and data. The world wide web is a vast information resource, with masses of information available free of charge.
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